Using Conference Folders As the Promotional Product of Choice

Any business, big or small, requires to be promoted. With stiff competition in all spheres of business marketing, companies look for innovative ways to market their product and services. A promotional conference folder is a practical and effective way to advertise a business. These folders are handed out to clients and other attendees at industry conferences and seminars, either by the conference organizers or by individual presenters. Often, these folders are part of the presentation folders which are given to all those present for a particular talk, and contain details of company agendas, sales descriptions and other meeting materials.

Why Use Conference Folders As Means of Promotion?

The marketing manager or the public relation officer at an organization suggests the distribution of folders as part of their advertising campaign in the upcoming conference meet. Since the meet will be an important event attended by some of the esteemed clients of the company, as well as prospective clients, presenting them with a conference folder is an effective way to spread word about the company. Let us see how.

Corporate conference folders are given to delegates attending the meet so that they can take notes, place important papers and documents in one place, and also keep the business/visiting cards of new contacts they meet during the length of the conference. With such a useful item to take care of all kinds of documentation, delegates are sure to make a mental note of the company’s name and logo which features on the cover of the folder.

This strategy is known as brand recognition, and is highly effective in leaving an imprint on the peoples’ minds. This is the primary goal of any promotional product- to make a company’s product and service a common name for existing and prospective clients. Nobody forgets a thoughtful and practical gift which saved them mindless worry over keeping documents safe. Another reason why companies use a branded conference folder is the brand visibility factor which it offers at events like corporate seminars and meets. Sales representatives and other executives who participate or are present at these conferences also help in the brand promotion of a company. With them carrying a folder which displays the company’s name, logo and tag line makes for a smart advertising strategy.

The sales executives interact with a number of people at the conference meet for various reasons, and participate in clinching deals, making sale presentations, and travel. A business folder can do the work of an advertisement in these situations quite effectively. Also, a promotional product like a conference folder is an item of everyday use. People can find use for it for storing various documents, pens and pads, and be ever ready for an urgent business meeting. No more last minute looking around for papers that are strewn somewhere on your desk!