Amp Up Advertising With Custom Folders

Do you need to boost your business while on a tight budget? One effective way to advertise your company or service is to utilize business printing. The most popular and cost effective way to promote is with custom business folders. Folders are a multipurpose item that can benefit any advertising campaign.

Competition can be tough and it is in the best interest of business owners and companies to strive to stay ahead of competitors. For a business to stand out and be successful it has to be distinct and attractive to customers and clients. Promotional products are a great way to do this and to get your logo or information out there. People love receiving promotional items and they will not only use them, but also tell others where they got them from. One great promotional product that excels at advertising for a variety of businesses is a custom presentation folder.

Pocket and presentation folders are versatile, excellent for organization and perfect for advertising a company. They are available in a variety of styles, colors, designs and materials and can be completely personalized to meet any need. Personalized folder can be created and designed according to the event, target audience or company to insure they make largest impact possible. They are a marketing aid that have the potential to add professionalism to a company and the one time investment can gain repeat exposure for a brand.

Folders are easily distributed and convenient for organizing and storing important documents and information. They are most commonly used for conferences, seminars, convention materials, sales documents, tax forms, travel information and presentations. No matter what the purpose you have in mind for your folders, you can design one to meet your needs. Folders are often modified to include business card holders, pen loops, disc slots, safety flaps, zippers and calculator holders. They can be filled with informative documents or data before events or can help store paperwork that is accumulated throughout an event.

The most important aspects when choosing a folder to represent your company is to pick one that is high-quality, durable and showcases your logo in style. If your folder is flimsy and poorly made it will not reflect well on the company it represents. Aim to advertise with the best folders you can afford. You want your promotional folders to stand up to wear and tear and be functional for as long as possible. Have a designer create a pleasing layout for your logo or artwork and choose a tasteful look for your custom folders. The more attractive your folders are, the more likely individuals are to use them.

Custom folders are not only effective for advertising they are also exceptional for around the office. Employees can implement them into sales presentations, take them on business calls or give them out to clients. This consistency and professionalism will really help boost your brand. The more exposure your logo and information receives, the better your chances are to be recognized and sought after.

So, what do you have to lose? By using popular and inexpensive customized folders, you will not only increase your promotional success you will boost sales and brand exposure. Whether you are enhancing your existing marketing campaign, or are just beginning to advertise, business folders are an excellent and affordable promotional option for any campaign.

Home Computer Business – The Dirty Dozen – Mistakes To Avoid (#6 & #7)

This article is one of a series, collectively titled “The Dirty Dozen: Mistakes That Could Ruin Your Business.” Making these mistakes can be very costly in both time and money, but all of these possible mistakes can be easily avoided by some advance knowledge and planning ahead. Although I think the information in this series of articles can be very valuable to home business operators, it is very important for you to know that I am writing this series of articles solely from a “lessons learned” perspective. I am not a legal, tax, or accounting professional. You should consult an appropriate professional for detailed advice that is specifically relevant for you and your business.

In this article, I am going to discuss the potential problem areas of being disorganized and not backing up important information.

If you are an “everything in its place” kind of person, you are already ahead for meeting your business goals. On the other hand, if you are one of those people who is often saying, “I know it’s around here somewhere,” you just have to get your business life organized. (Leave the old magazines piled up and let your garage keep looking like the mother of all yard sale collections if you want to, but organize your business life!)

Even if you are “organizationally challenged,” this doesn’t have to be too difficult. Here are some ideas.

First of all, buy at least one box of file folders. Plain manila is fine. Some people (me, for example!) like the colored ones, because the colors themselves can be part of your organization plan. For example, all the resource materials that you are studying could go in blue folders, your financial records could go in green folders, etc. Just think about the types of information you will be using, and make a list of the titles of folders that you will need to keep information where you can find it. If you don’t already have a file cabinet, don’t feel like you must rush out and buy one. A plastic file crate or file boxes from your office supply store will be fine to start with.

Big Hint: Having a huge stack of “to be filed” materials and a file drawer full of beautifully labeled, empty file folders doesn’t count as being organized!

Expect to revise your filing system as you go along, learning more about what kind of information you will need in your business.

If you are (or become) comfortable with maintaining files on your computer, that can cut down on your organizational demands a lot. Just like you can set up file folders for your papers, you can set up file folders on your computer also. You can even put folders inside of other folders. If you are working with a PC type of computer, with your cursor over your desktop, just right click. A short menu will appear, with one of the choices being “New.” Click on “New,” and then click on “Folder.” It even has a little icon that looks just like a manila folder. A new, empty folder will appear on your desktop. Highlight the words “New Folder” underneath the folder, and type in the name you want that folder to have.

Do this every time you have material that needs to be electronically filed. Each of your folders can contain both individual files and other folders. After a while, you will probably start to feel like there are a lot of folders cluttering up your computer desktop, so let’s clean that up.

Look at your folders and think about what categories they fit into. Maybe you have folders labeled:

Meeting Notes: Joe

Email Passwords

Product 1 Description

Online Ordering Passwords

Planning Meeting Jan

Product 2 Description

Product 1 Ads

Bank Passwords

Meetings with Bob

Planning Meetings Feb & March

Product 2 Ads, etc.

You can probably already see where I’m going with this. Make new folders labeled:

Passwords

Meetings (or maybe two: Meetings with Individuals, and Planning Meetings)

Product Descriptions

Product Ads

Then click on your “Email Passwords” folder and drag it into the “Passwords” folder, and keep going until all of your individual folders are in category folders. (Remember that your folders can each contains individual files, also). For example, I have a folder that is called “Dirty Dozen Drafts,” which contains more than 10 files, each of them a different revision of this book as I worked it through multiple drafts.

You can take it one step further, by making a “master” file (“My Computer Business”) and putting all your business folders into that one folder. Now you have cleaned up your desktop, your information is all in one place, and you can easily locate whatever you need. Which brings us to another gigantic possible problem!

Whether you maintain paper or electronic records (or both), it is crucially important that you always have back-ups for essential information. There are many ways to do this. You can photocopy paper information, or scan it into your computer and save it electronically. Make back-up copies of your electronic files. Just about everyone I know has had at least one horrible experience with a computer locking up and being unable to get to important information.

Ideally, your back-up information will be stored in a physically separate location from your primary records. You have only to look at the news scenes of disasters caused by fire, weather, etc. to know why this is important.

One more time, please remember that what I am giving you here is only my personal understanding of these topics. I advise you to get professional assistance.

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Using Conference Folders As the Promotional Product of Choice

Any business, big or small, requires to be promoted. With stiff competition in all spheres of business marketing, companies look for innovative ways to market their product and services. A promotional conference folder is a practical and effective way to advertise a business. These folders are handed out to clients and other attendees at industry conferences and seminars, either by the conference organizers or by individual presenters. Often, these folders are part of the presentation folders which are given to all those present for a particular talk, and contain details of company agendas, sales descriptions and other meeting materials.

Why Use Conference Folders As Means of Promotion?

The marketing manager or the public relation officer at an organization suggests the distribution of folders as part of their advertising campaign in the upcoming conference meet. Since the meet will be an important event attended by some of the esteemed clients of the company, as well as prospective clients, presenting them with a conference folder is an effective way to spread word about the company. Let us see how.

Corporate conference folders are given to delegates attending the meet so that they can take notes, place important papers and documents in one place, and also keep the business/visiting cards of new contacts they meet during the length of the conference. With such a useful item to take care of all kinds of documentation, delegates are sure to make a mental note of the company’s name and logo which features on the cover of the folder.

This strategy is known as brand recognition, and is highly effective in leaving an imprint on the peoples’ minds. This is the primary goal of any promotional product- to make a company’s product and service a common name for existing and prospective clients. Nobody forgets a thoughtful and practical gift which saved them mindless worry over keeping documents safe. Another reason why companies use a branded conference folder is the brand visibility factor which it offers at events like corporate seminars and meets. Sales representatives and other executives who participate or are present at these conferences also help in the brand promotion of a company. With them carrying a folder which displays the company’s name, logo and tag line makes for a smart advertising strategy.

The sales executives interact with a number of people at the conference meet for various reasons, and participate in clinching deals, making sale presentations, and travel. A business folder can do the work of an advertisement in these situations quite effectively. Also, a promotional product like a conference folder is an item of everyday use. People can find use for it for storing various documents, pens and pads, and be ever ready for an urgent business meeting. No more last minute looking around for papers that are strewn somewhere on your desk!