Perk Up Your Business With Marketing Collateral

If your business is in need of a boost, try revamping your marketing collateral to enhance your brand. Marketing collateral consists of any printed material used to help your business advertise or correspond with business associates, potential customers or clients. Printed business collateral may include; presentation folders, document holders, brochures, direct mail items, banners, letterheads and more. Custom printed collateral items really are an important building block of any effective marketing campaign.

Collateral materials are the most important element of an effective business strategy. They are perfect for maintaining a cohesive brand identity and will ensure consistency in a campaign. Here is a list of popular business collateral items:

1. Business Cards Personalized business cards are a widely used and highly effective tool for any business or individual. Business cards are affordable, easily distributed and an important way to introduce yourself while providing all of the necessary contact information. They are excellent for networking and promotion and should contain all essential contact info, including name, address, services, website, telephone number and email address. Business cards can be customized to be cohesive with your other marketing materials or bold and eye-catching to help stand out in a crowd. Business cards are as crucial for a large corporation as they are for a small business or individual.

2. Business Folders Custom printed folders are one of the most popular collateral items. They can be customized to any specifications and make a professional impact every time they are used. Pocket folders are not only used to promote while helping recipients stay organized, they are also fantastic for educational campaigns, business presentations, sales materials, real estate papers and a whole lot more. Depending on how extravagantly you design your custom folders, prices can be very affordable, even for those companies and businesses on a limited budget. Folders can be personalized with company logos, artwork, slogans and messages.

3. Brochures & Flyers It is a competitive market out there and it is important to take steps in order to stand out from the competition. Advertising is one of the most significant ways to help grow your business. All companies require some form of advertising to publicize services, products and events. Custom printed brochures and flyers are a smart and effective way to advertise. They are inexpensive, effective, easily distributed and will put your information right into recipient’s hands. Flyers and brochures are the perfect tool for grabbing the attention of a set target audience. Knowing your target audience and building marketing materials around their needs is the way to excel when promoting.

As you can see, there are many ways to help advertise your business, service or events, and you don’t have to spend a fortune. A little research to find the ideal marketing collateral for your project is a great place to start. So, start perking up your promotional plan with the help of custom business collateral.

Amp Up Advertising With Custom Folders

Do you need to boost your business while on a tight budget? One effective way to advertise your company or service is to utilize business printing. The most popular and cost effective way to promote is with custom business folders. Folders are a multipurpose item that can benefit any advertising campaign.

Competition can be tough and it is in the best interest of business owners and companies to strive to stay ahead of competitors. For a business to stand out and be successful it has to be distinct and attractive to customers and clients. Promotional products are a great way to do this and to get your logo or information out there. People love receiving promotional items and they will not only use them, but also tell others where they got them from. One great promotional product that excels at advertising for a variety of businesses is a custom presentation folder.

Pocket and presentation folders are versatile, excellent for organization and perfect for advertising a company. They are available in a variety of styles, colors, designs and materials and can be completely personalized to meet any need. Personalized folder can be created and designed according to the event, target audience or company to insure they make largest impact possible. They are a marketing aid that have the potential to add professionalism to a company and the one time investment can gain repeat exposure for a brand.

Folders are easily distributed and convenient for organizing and storing important documents and information. They are most commonly used for conferences, seminars, convention materials, sales documents, tax forms, travel information and presentations. No matter what the purpose you have in mind for your folders, you can design one to meet your needs. Folders are often modified to include business card holders, pen loops, disc slots, safety flaps, zippers and calculator holders. They can be filled with informative documents or data before events or can help store paperwork that is accumulated throughout an event.

The most important aspects when choosing a folder to represent your company is to pick one that is high-quality, durable and showcases your logo in style. If your folder is flimsy and poorly made it will not reflect well on the company it represents. Aim to advertise with the best folders you can afford. You want your promotional folders to stand up to wear and tear and be functional for as long as possible. Have a designer create a pleasing layout for your logo or artwork and choose a tasteful look for your custom folders. The more attractive your folders are, the more likely individuals are to use them.

Custom folders are not only effective for advertising they are also exceptional for around the office. Employees can implement them into sales presentations, take them on business calls or give them out to clients. This consistency and professionalism will really help boost your brand. The more exposure your logo and information receives, the better your chances are to be recognized and sought after.

So, what do you have to lose? By using popular and inexpensive customized folders, you will not only increase your promotional success you will boost sales and brand exposure. Whether you are enhancing your existing marketing campaign, or are just beginning to advertise, business folders are an excellent and affordable promotional option for any campaign.

How To Design Presentation Folders: Four Common Mistakes To Avoid

Presentation folders offer companies a great way to disseminate information to their respective markets while propagating the company’s brand. They help keep marketing materials stay organised and also influence public perceptions about the company. These folders come in many sizes and styles. Standard size is A4, but this may also be made smaller or larger depending on the size of the documents to be placed inside. Pocket designs are also varied; some folders have only one pocket for documents, while others can have separate pockets for CDs and even calling cards. However, even with all these customisation options, many businesses still fail to create attention-grabbing folders. To help companies design a compelling presentation folder, here are the four most common mistakes that they should avoid:

Using folder designs that are too plain or too busy – It’s important for companies to remember that the folder holding their marketing materials can also be used to represent the company. Many people check the content placed on folders before they even proceed to the pamphlets inside; as such, a plain folder is unlikely to entice readers to check its contents because it is not interesting enough. This doesn’t mean, however, that you should fill every inch of the folder’s surface with graphics or text – a busy folder design may repel readers or distract them from understanding the company’s message.

Placing too much text on the folders – Text on the folder should just be enough to persuade readers to check the documents inside – they should not serve as a replacement for the information that the documents hold. More often than not, if you place too much text on the folder, some of the information there will be in conflict with those in the documents, and you may eventually be forced to create a new design altogether just to address the conflict. To be able to reuse your design for many purposes, try to keep text at a minimum.

Using low-quality paper stock – It may seem like such a simple issue, but the type of paper that you use will actually have profound effects on the overall appearance of your folder. High-quality paper stock may absorb ink better and enhance your folder’s overall design. In addition, sturdy materials will also ensure that your folder will be able to withstand stresses from handling.

Choosing the wrong printing service – Many small businesses often choose inexpensive presentation folder printing services to save money. However, do remember that cheap printers are likely to produce sub par results. It’s important to do research on and ask for samples from several printing companies to make sure that you are still getting quality prints while sticking to your budget.